Services Marketing, 5e

Services Marketing

Jochen Wirtz

Services Marketing People, Technology, Strategy

Jochen Wirtz

Marketing

Paul Baines

Business-to-Business Marketing

Ross Brennan

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Business Ethics

University of Bath) Crane Andrew (Professor of Business and Society

Services Marketing: Integrating Customer Focus Across the Firm

Valarie Zeithaml

Marketing management

Kotler Keller

Consumer Behavior

Austin) Hoyer Wayne (University of Texas

Principles of Marketing, Global Edition

Philip Kotler,

Integrated marketing communications

Chitty

Marketing Ethics & Society

Marketing for Hospitality and Tourism

Kitler Bowen

Sustainable Marketing

Diane Martin

E-Marketing

Judy Strauss

Relationship Marketing Exploring Relational Strategies in Marketing

John Egan

Organizational behavior

Steven L. McShane

Marketing A Critical Textbook

Nick Ellis

Amazon.com Services Marketing: Integrating Customer Focus Across the Firm

Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler

Foundations of Marketing

David Jobber

Marketing Management 13th edition

Philip Kotler

Services Marketing - Integrating Customer Focus Across the Firm

Alan Wilson

Markedsføring

Liss Hovland

International Marketing

Ghauri

Marketing Managment 12e

Philip Kotler

Business Market Management Understanding, Creating, and Delivering Value

James C. Anderson

Economics of Strategy

D. Besanko

Retail Marketing

Peter McGoldrick

Microeconomics

Daniel L.

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Understanding Consumer Behavior

J. Paul Peter