Services Marketing People, Technology, Strategy

Strategic International Marketing Strategy Development and Implementation

Carl Arthur Solberg

Marketing Management

Philip Kotler

Exploring Strategy. 13th edition

Patrick Regner

Services Marketing

Jochen Wirtz

Strategy Theory and Practice

Stewart R. Clegg

Service Management

Sanjeev Bordoloi

Business-to-Business Marketing

Ross Brennan

Global Marketing

Svend Hollensen

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Digital Marketing Strategy

Simon Kingsnorth

Kotler: Marketing Management_p4

Phil T. Kotler

Service Management: Operations, Strategy, Information Technology

James Fitzsimmons

Strategic Marketing Management, 9th Edition

Alexander Chernev

Services Marketing: Integrating Customer Focus Across the Firm

Valarie A. Zeithaml

Marketing Strategy

Robert Palmatier

Marketing Strategy and Competitive Positioning

Graham J. Hooley

Service Innovation

Anders Gustafsson

Marketing Management (3rd edition)

Philip Kotler

Digital Marketing

Dave Chaffey

Marketing Management, 3rd edn

Svend Hollensen

Strategic Management

Frank Rothaermel

Amazon.com Services Marketing: Integrating Customer Focus Across the Firm

Mary Jo Bitner

Services Marketing - Integrating Customer Focus Across the Firm

Alan Wilson

Principles of marketing

Philip Kotler

International Marketing

Ghauri

Principles and practice of marketing

David Jobber

Service Management Operations, Strategy, and Information Technology

James A. Fitzsimmons

Strategy

Arthur Thompson

Principles of service marketing and management

Christopher H. Lovelock

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Marketing for hospitality and tourism

Philip Kotler

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan