Services Marketing

Services Marketing, 5e

Kevin. WILSON

Services Marketing People, Technology, Strategy

Jochen Wirtz

Marketing

Paul Baines

Service Management

Sanjeev Bordoloi

Marketing research

Alvin C.

Business-to-Business Marketing

Ross Brennan

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Selling and Sales Management

David Jobber

Kotler: Marketing Management_p4

Phil T. Kotler

Service Management: Operations, Strategy, Information Technology

James Fitzsimmons

Strategic Marketing Management, 9th Edition

Alexander Chernev

Services Marketing: Integrating Customer Focus Across the Firm

Valarie Zeithaml

Marketing management

Kotler Keller

Marketing Management (3rd edition)

Philip Kotler,

Services Marketing

Lovelock Patterson Writz

Integrated marketing communications

Chitty

Principles of Marketing, Global Edition

Philip Kotler,

Global marketing

Svend Hollensen

Sustainable Marketing

Diane Martin

Marketing Channels

Bert Rosenbloom

Amazon.com Services Marketing: Integrating Customer Focus Across the Firm

Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler

Markedsføringsledelse

Philip Kotler

Marketing Management 13th edition

Philip Kotler

Services Marketing - Integrating Customer Focus Across the Firm

Alan Wilson

Marketing Managment 12e

Philip Kotler

International Marketing

Ghauri

Retail Marketing

Peter McGoldrick

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Digital Marketing

Alan Charlesworth