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Marketing for hospitality and tourism

Pocket • 1999 • Engelsk • 2. utgave

Marketing for hospitality and tourism

Av Philip Kotler, James C Makens, John Bowen

0 vurderinger • 0.0 av 5

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Om boken

9E-8, 0-13-080795-8, Kotler, Phil, Marketing for Hospitality and Tourism, Covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, and applies them through countless examples of situations in which real-life well-known and little-known companies assess and solve their marketing problems. The book covers: Service Characteristics of Hospitality And Tourism Marketing; The Role of Marketing in Strategi...Vis mer

Servicenæringer
Serveringsbransjen
Servicenæringer og turisme

Om boken

ISBN

9780130807953

Forlag

Prentice Hall

Publiseringsår

1999

Språk

Engelsk

Utgave

2

Originaltittel

Marketing for hospitality and tourism

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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