Business Market Management Understanding, Creating, and Delivering Value

Selling and Sales Management

David Jobber

Brand Management Co-creating Meaningful Brands

Michael Beverland

Marketing Management

Philip Kotler

Marketing

Paul Baines

Business-to-Business Marketing

Ross Brennan

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Kotler: Marketing Management_p4

Phil T. Kotler

Strategic Marketing Management, 9th Edition

Alexander Chernev

Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition

Jay B. Barney

The Strategy and Tactics of Pricing

USA) Nagle Thomas T. (Deloitte Consulting

Principles of Marketing Engineering and Analytics

Gary L.

Marketing Strategy

Robert Palmatier

International Business

USA) Parboteeah K. Praveen (University of Wisconsin-Whitewater

Principles of Marketing, Global Edition

Philip Kotler

Essentials of Strategic Management

J. David Hunger

Marketing Channels

Bert Rosenbloom

Services Marketing

Alan Wilson

Introduction to modern marketing management

Fred Selnes

Relationship Marketing

Martin Christopher

Global Marketing Management

Masaaki Katobe

Introduction to marketing management principles

Fred Selnes

Strategic Market Management: Global Perspectives, First Edition

Business Analysis

Debra Paul

Foundations of Marketing

David Jobber

Principles of marketing

Philip Kotler

Selling Today Creating Customer Value

Gerald L. Manning

International Marketing

Ghauri

Principles and practice of marketing

David Jobber

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

Product Management

Donald R. Lehmann

Principles of service marketing and management

Christopher H. Lovelock

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Understanding Consumer Behavior

J. Paul Peter

Managing Customer Value Creating Quality and Service That Customers Can See

Bradley T. Gale