Innbundet • 2013 • Engelsk
Tilt Shifting Your Strategy from Products to Customers
Av Niraj Dawar
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Om boken
Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory—and by inventing exciting ...Vis mer
Om boken
ISBN
9781422187173
Forlag
Harvard Business Review Press
Publiseringsår
2013
Språk
Engelsk
Originaltittel
Tilt Shifting Your Strategy from Products to Customers
Format
Innbundet
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