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The Intention Economy When Customers Take Charge

Innbundet • 2012 • Engelsk • 1. utgave

The Intention Economy When Customers Take Charge

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Om boken

Caveat venditor--let the seller beware While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: * Control the flow and use of personal data * Build their own loyalty programs * Dictate their own terms of service * Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it shoul...Vis mer

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ISBN

9781422158524

Forlag

Harvard Business Press

Publiseringsår

2012

Språk

Engelsk

Utgave

1

Originaltittel

The Intention Economy When Customers Take Charge

Format

Innbundet

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