Marketing Communications

Marketing

Paul Baines

Marketing Management

Philip Kotler

Foundations of Marketing

John Fahy

Marketing Communications - A European Perspective

Patrick De Pelsmacker

Integrated Advertising, Promotion, and Marketing Communications

Kenneth Clow

Social Media Communication Trends and Theories

Bu Zhong

Principles of Integrated Marketing Communications

Lawrence Ang

Marketing Communications

Patrick De

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Kotler: Marketing Management_p4

Phil T. Kotler

Digital Marketing

Dave Chaffey

Digital Marketing Strategy

Simon Kingsnorth

Social Media Marketing

Tracy L. Tuten

Principles of Marketing

Dr. Philip T. Kotler

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E. Belch

Marketing Theory

Consumer Behavior

Austin) Hoyer Wayne (University of Texas

Understanding Digital Marketing

Damian Ryan

Integrated marketing communications

Chitty

Marketing Communications A European Perspective

Patrick de Pelsmacker

Marketing Channels

Bert Rosenbloom

Essentials of marketing communications 2

Chris Fill

Interested Marketing Communications: A Primer

Philip Kitchen

Social Communication in Advertising Consumption in the Mediated Marketplace

William Leiss

Principles and practice of marketing

David Jobber

Advertising and promotion

George E. Belch

Direct and Interactive Marketing

Adrian Sargeant