Integrated marketing communications: the holistic approach

Strategic Management

ROTHAERMEL

Brand Management Co-creating Meaningful Brands

Michael Beverland

Consumer Behavior

Wayne D. Hoyer

Marketing

Paul Baines

Digital Marketing - Strategic Planning & Integration

Annmarie Hanlon

Integrated Advertising, Promotion, and Marketing Commumications

Kenneth E.

Strategic Corporate Social Responsibility

Debbie Haski-Leventhal

Integrated Advertising, Promotion, and Marketing Communications

Kenneth Clow

Principles of Integrated Marketing Communications

Lawrence Ang

Business-to-Business Marketing

Ross Brennan

Foundations of Marketing

John Fahy and David Jobber

Entrepreneurship

William D. Bygrave

Strategic Brand Management

Kevin Lane

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E. Belch

Integrated Advertising, Promotion and Marketing Communications, Global Edition

Kenneth E. Clow

Integrated Advertising, Promotion, and Market…

Kenneth E.Clow

Integrated marketing communications

Chitty

Marketing Ethics & Society

Principles of Marketing, Global Edition

Philip Kotler

Sustainable Marketing

Diane Martin

E-Marketing

Judy Strauss

Social Media Marketing

Michael R. Solomon

Contemporary direct and interactive marketing

Lisa Spiller

Relationship Marketing Exploring Relational Strategies in Marketing

John Egan

Entrepreneurship and Innovation

Tim Mazzarol

Interested Marketing Communications: A Primer

Philip Kitchen

Marketing A Critical Textbook

Nick Ellis

Understanding Business Ethics

Peter Allen Stanwick

Customer Relationship Management concepts and technologies

Francis Buttle

Principles of marketing

Philip Kotler

Advertising and Promotion

George Belch

International Marketing

Ghauri

Strategic advertising management

Larry Percy

This Business of Music Marketing & Promotion

Tad Lathrop

Positioning: The battle for your mind

Al Ries

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Understanding Consumer Behavior

J. Paul Peter

Keeping Customers in Good Times & Bad

Ronald A. Nykiel Ph.D

Thriving on chaos

Thomas J. Peters