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Pocket • 1999 • Engelsk
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Om boken
International strategy affects everyone: from the planning departments of large multinational organizations and the governments trying to attract their investment to the managers of small or medium-sized firms, the owners of neighbourhood stores and the employees of all companies. It is an increasingly important part of undergraduate business and management and MBA courses but is marginalised by mainstream strategy texts. Written by academics who also work as industrial consultants this comprehe...Vis mer
Om boken
ISBN
9781861520159
Forlag
London : International Thomson Business Press
Publiseringsår
1999
Språk
Engelsk
Originaltittel
The dynamics of international strategy
Format
Frakt og retur
Frakt
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