Predictive Marketing

The New Science of Customer Relationships Delivering the One-to-One Promise With AI

Thomas H. Davenport

AI First The Playbook for a Future-Proof Business and Brand

Adam Brotman

High-Impact Content Marketing Strategies to Make Your Content Intentional, Engaging and Effective

Purna Virji

Marketing

Paul Baines

The AI Marketing Canvas A Five-stage Road Map to Implementing Artificial Intelligence in Marketing

Raj Venkatesan

The AI Marketing Canvas

Raj Venkatesan

Using Artificial Intelligence in Marketing

Katie King

Marketing Rebellion The Most Human Company Wins

Mark W. Schaefer

Business Analytics

Stephen G. Powell

The Art of Statistics

David Spiegelhalter

Marketing Analytics

Mike Grigsby

Prediction Machines

A. Agrawal

Digital Marketing

Alan Charlesworth

Digital Marketing like a PRO

Clo Willaerts

Digital Analytics for Marketing

USA) Sponder Marshall (Baruch College and Rutgers University

Principles of Marketing Engineering and Analytics

Gary L.

Small data

Martin Lindstrom

The disappearing product

Chris Bilton

The Power of People

Nigel Guenole

Marketing Strategy

Robert Palmatier

Introduction to programmatic advertising

Dominik Kosorin

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Adaptive Marketing

Norman Johnston

Introduction to neuromarketing & consumer neuroscience

Dr. Thomas

Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisi

Social Media Marketing

Tracy L. Tuten

Predictive Analytics for Human Resources

Jac. Fitz-enz

Digital marketing integrating strategy and ta…

Ira Kaufman

Data Mining

Lutz Finger

Applied Predictive Modeling

Max Kuhn

Do It! Marketing

David Newman

Decoded : The Science Behind Why We Buy

Phil. Barden

Lean Analytics

Essentials of Marketing

Paul Baines

Big Data

Viktor Mayer-Schönberger

Getting Started with Business Analytics Insightful Decision-Making

David Roi Hardoon

Marketing Management

Kotler Keller

Marketing planning

Stephan sorger

predictably irrational

DAN ARIELY

Creative Arts Marketing

Elizabeth D Capaldi Phillips