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11 Steps to Brand Heaven The Ultimate Guide to Buying an Advertising Campaign

Innbundet • 1999 • Engelsk

11 Steps to Brand Heaven The Ultimate Guide to Buying an Advertising Campaign

Av Len Weinreich

0 vurderinger • 0.0 av 5

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Om boken

What do Bailey's Irish Cream, Habitat, Vladivar Vodka, Wrangler Jeans and Goodyear tires have in common? Their ad campaigns have all been created by Leonard Weinreich. Using religion as a metaphor, the reader is accompanied on a pilgrimage to the icons of advertising agency/client relationships, their history and dynamics.By exposing shibboleths, heresies and silly dogma, readers will be initiated into the mysteries and find themselves better equipped to avoid damnation by irrational decision. E...Vis mer

Salg og markedsføring
Merker og merkevarebygging
Digital markedsføring

Om boken

ISBN

9780749428945

Forlag

Kogan Page

Publiseringsår

1999

Språk

Engelsk

Originaltittel

11 Steps to Brand Heaven The Ultimate Guide to Buying an Advertising Campaign

Format

Innbundet

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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