Pocket • 2014 • 1. utgave

The Third Screen

Name: The Third Screen
SKU: 9781857886238
Availability: OutOfStock
ISBN: 9781857886238

Av Chuck Martin

0 vurderinger • 0.0 av 5

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Om boken

With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in busin...Vis mer

Om boken

ISBN

9781857886238

Forlag

Hodder & Stoughton General Division

Publiseringsår

2014

Språk

Utgave

Originaltittel

The Third Screen

Format

Pocket

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