Effective Public Relations

Strategic Planning for Public Relations

Deborah A. Silverman

Public relations theory 3

Carl Botan

Political Public Relations

Jesper Strömbäck

Principles of corporate finance

Brealey, Myers, Allen

Entrepreneurship

William D. Bygrave

Understanding Public Leadership

Paul ‘T

Understanding Public Relations

Lee Edwards

Public Relations and Social Theory Key Figures, Concepts and Developments

Øyvind Ihlen

Exploring Public Relations

Ralph Tench

Ethics in Public Relations

Patricia J. Parsons

The Routledge Handbook of Critical Public Relations

David McKie

Integrated marketing communications

Chitty

Implementing Public Policy

Michael Hill

It's Not Just PR : Public Relations in Society

W. Timothy. Coombs

E-Marketing

Judy Strauss

Public Relations Strategies and Tactics

Dennis L. Wilcox

Reputation Management

Sabrina Helm

Business Ethics as Rational Choice

John Hooker

Relationship Marketing Exploring Relational Strategies in Marketing

John Egan

The SAGE Handbook of Public Relations

Primer of Public Relations Research

Don W. Stacks

Key concepts in public relations

Franklin B et al

Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media

David Phillips

Understanding Business Ethics

Peter Allen Stanwick

Effective Writing Skills for Public Relations

John Foster

Public Relations Theory 2

Effective Media Relations How to Get Results

Michael Bland

Corporate Communications Theory and Practice

Joep Cornelissen

Public Relations

Dan Lattimore

The Essential Public Manager

Christopher Politt

Retail Marketing

Peter McGoldrick

Business and Management Communication A Guide Book

Ritch Sorenson

Manager’s guide ro excellence in public relations and commujication management

David M.

Principles of Corporate Communication

C. B. M. van Riel

Public Finance

Rosen, Harvey S.

Understanding Consumer Behavior

J. Paul Peter

Designing Public Policies

Canada) Howlett Michael (Simon Fraser University